Brooksville Farmers Market Now Participating in Fresh Access Bucks

The Brooksville Farmers Market is now participating in Feeding Florida’s Fresh Access Bucks (FAB), an initiative that increases access to healthy, local, fresh produce for Supplemental Nutrition Assistance Program (SNAP) recipients.download (5)

 FAB is a statewide incentive program designed to encourage SNAP recipients to redeem their benefits at farmers markets to purchase fresh, healthy foods directly from Florida farmers through farmers markets, as well as in the retail space with a focus on the local corner store to ensure all food insecure individuals have access to affordable, fresh, locally-sourced produce in their community.
At participating farmers markets, FAB matches what a SNAP cardholder spends with FREE Fresh Access Bucks – up to $40, every market day. Customers can use them right away or later on to buy Florida grown fruits and vegetables.

For example, a SNAP shopper who spends $10 of their SNAP benefits at a participating farmers market receives an additional $10 to purchase fresh, local produce. Currently there are 28 farmers markets and two CSAs participating in Fresh Access Bucks throughout the state. Increasing the affordability and accessibility of healthy foods and nutrition education efforts, such as cooking demos at FAB markets, is integral to increasing the purchase and consumption of fresh, local produce.

The Brooksville Farmers’ Market is located at 615 Old Hospital Drive, Brooksville, FL 34601 (Between Broad Street/HWY 41 and Jefferson Street) and is open year-round every Sunday 9:00 A.M. to 3 P.M. For more information, please reach out to Michael DeFelice at 727-422-3360 or Info@HernandoGrowers.org. More information can be found online at www.HernandoGrowers.org or on Facebook at Hernando Growers.

 For more information on FAB and the other participating markets around the state, please visit www.FreshAccessBucks.com.
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